half-formed things

a collection
of images and words
that reflect the
half-formed things
inside of me.
everything is
constantly changing,
so i'm here,
hinting at them
@:=

beingblog:

Beethoven’s Ninth on a Spanish Plaza (video)

by Trent Gilliss, senior editor

Let’s make no mistake here; this is a commercial for Banco Sabadell. And, yes, it’s a majestic, highly orchestrated flashmob organized by one of Spain’s largest banking groups. But, when I get an evening email from our founder and host confessing to shedding “happy tears” when watching it, I figure I better check it out. 

Flashmob organizado por Banco SabadellAnd, if you read the comments on YouTube, you’ll see much more of the same sentiment being expressed.

On May 19th at six in the evening, what appeared to be a single, tuxedoed street performer playing a bass for people strolling around Plaça de Sant Roc in Sabadell, Spain (just north of Barcelona) turned into a mass ensemble performing a movement of Beethoven’s Ninth Symphony — including more than 100 musicians and singers from the Orchestra Simfònica del Vallès, Amics de l’Òpera de Sabadell, Coral Belles Arts, and Cor Lieder Camera.

The production is lovely and highly produced, but it’s the fascination and pure joy of the passersby that makes the moment quite magical. Non?

This is amazing. i credit the magic of Beethoven’s music, the talent of these musicians and singers, and the delight of the children for making me tear up.

i’m not Spanish, but i wonder if this will make me more likely to put my money in this bank. After all, they managed to take flash mobbing to the next level.

@:=

1 year ago